Au’Some Inc. Launches National Television Advertising Campaign
Au’Some Inc., a novelty candy company and snack manufacturer established in 1998, is rolling out its first ever full-scale Canadian television advertising campaign. The 13-week National campaign begins Monday, September 24th, 2012.
Featuring endearing footage of children “just being kids”, and coupled with vibrant product animations, the Bessie award-winning 30-second television creative featured in the campaign showcases the manufacturer’s range of Florida’s Natural® brand healthy snack products. The chewy snacks are a healthy snacking alternative for kids, created in response to the growing global concern surrounding the lack of proper nutrition available to parents.
The nationally-televised campaign features over one hour of national airtime on CBC News Network and CTV News Channel, and commercial airtime secured in premium properties such The CBC National News (9-10pm), CTV National News (10-11pm), CTV Morning News (6am onward), and in CTV Primetime and CBC Daytime rotations.
Toronto-based ClearMedia.tv designed and executed the media buy, and produced the 30-second creative. Created to fulfil a need for global-calibre creative & commercial production combined with multiple media planning and buying solutions, ClearMedia.tv excels in formulating well-researched media buys that succeed in conjunction with TV, radio, online and out-of-home advertising. For more information, call (416) 884-5500, or visit www.clearmedia.tv.