Bell Lifestyle Products Inc. Launches National Television Advertising Campa

Bell Lifestyle Products Inc., a natural-health products manufacturer established in 1996, is beginning its first ever full-scale Canadian television advertising campaign.  The 4-week National campaign begins Thursday, October 4th, 2012.

Featuring a sleepless couple suffering through the common night-time dilemma of snoring, the 30-second television creative featured in the campaign showcases Bell Lifestyle’s #23 Sound Sleep natural capsule product.  Bell Sound Sleep relieves sleep apnea and snoring, promotes blissful, tranquil relaxation and gently induces a rapid onset of sleep.  The capsules are safe, natural and non-habit-forming.

The nationally-televised campaign features over one hour of national airtime on CBC News Network and CTV News Channel, and commercial airtime secured in premium properties such The CBC National News (9-10pm), CTV National News (10-11pm), CTV Morning News (6am onward), and in CTV Primetime and CBC Daytime rotations.

Toronto-based designed and executed the media buy, and produced the 30-second creative.  Created to fulfil a need for global-calibre creative & commercial production combined with multiple media planning and buying solutions, excels in formulating well-researched media buys that succeed in conjunction with TV, radio, online and out-of-home advertising. For more information, call (416) 884-5500, or visit