Boogie Board Commercial Shoot

September was a frenetic month for Clear Media – among our many activities, we were in pre-production getting ready to shoot a commercial for our client, Kent Displays, advertising their Boogie Board eWriters.

Once we had everything in the can, we headed into the edit suite to finalize the commercial creative. You can see it below, or on-air both nationally and locally, beginning October 3rd. Enjoy watching!


About Kent Displays

Kent Displays is a global leader of a unique eWriter display technology. It has expertise in research, development, roll to roll manufacturing, and consumer packaged goods design and assembly using the eWriter technology. Kent displays also commercializes and sells the eWriter technology under its brand Boogie Board in a multitude of global retail markets.

Boogie Board eWriters have been in existence for nearly 6 years and have become ubiquitous when it comes to electronic writing with the most natural feel of handwriting. Kent displays is using the market success in consumer retail and introducing the eWriter technology in other OEM markets including consumer electronics, mobile electronics accessories, security, healthcare, and education.

Kent Displays was founded in 1993 by Professor Bill Doane of the Liquid Crystal Institute at Kent State University and William Manning of Manning and Napier, Rochester New York. Years of development have gone into commercialization of the cholesteric display technology. Over the course of many years Kent displays has developed expertise in supply chain of flexible crystal films, roll to roll manufacturing, as well as materials, process, and devices. The world’s first roll to roll manufacturing line dedicated to bistable cholesteric displays was installed in 2008. Today Kent Displays runs two complete roll to roll manufacturing lines dedicated to flexible eWriter display technology mass production. Future expansions are in development to service the growing eWriter demands.