Mark Ritson at FFWD

April 27, 2017

Swinging the Media Pendulum Back to Neutral: The Underestimation of TV, the Overselling of Digital, and the Way Forward in 2017 thinktv welcomed renowned Marketing Professor Mark Ritson to FFWD Ad Week in Toronto this January. In this applied and entertaining (and occasionally profane) presentation, Ritson reviews the current messy debates around media allocation and… – Continue Reading

Television Stats: Fall 2016

January 24, 2017

Canadian television stats for Fall 2016 have been released by Here are a few highlights from the report: Canadians watched over 27 hours of TV per week this fall. TV’s performance is indisputably consistent. 11MM+ linear TV subscriptions. Digital spend on TV continues to climb.

What Lies Ahead for the Future of Television Advertising 

November 21, 2016

Dear TV: We Love You. You’re Perfect. Now Change. (But Not Too Much.) TV networks are making strides to digitize TV, but there are plenty of hurdles to overcome. Picture this: Thursday night at 9 p.m., you grab your glass of wine and sink into the couch to watch “Scandal” on ABC. But instead of… – Continue Reading

Google’s Take On TV Advertising

October 12, 2016

Google is testing the ability to measure how many TVs actually showed an ad. Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been “tough luck.” But now it’s possible … in Kansas City. Adweek has learned that Google will be rolling out a TV… – Continue Reading

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