Digital Advertising Is Rising in Canada

October 5, 2016

While TV continues to play a dominant role for marketers in Canada, digital campaigns are increasing in prominence. Marketing budgets in 2016 are flat or down for many advertisers, but spending across the digital ecosystem is on the rise, and campaigns are being used in equal measure for brand-building and performance-based campaigns. “While marketing budgets… – Continue Reading

Out-of-home advertising: Digital on the Rise.

September 29, 2016

Increasingly networked and automated OOH infrastructure will facilitate programmatic advertising, and provide the ability to personalise ads and automate and dynamically manage inventory. At the same time, integrating technologies such as mobile wallets and near-field communication will enable digital OOH to expand into e-commerce, allowing consumers to buy directly “from” advertisements. However, the relatively subdued… – Continue Reading

25 Reasons You Need To Use Video Marketing [Infographic]

September 20, 2016

Why does your business need to include video as part of its Content, Social, Email and Digital Marketing campaigns? Well, according to the team at Quick Sprout, there are many reasons. Today we are showcasing their Infographic which highlights the 25 reasons your business needs to get on board. Enjoy. Visual marketing is an integral… – Continue Reading

5 Reasons Your Business Needs Content Marketing

September 13, 2016

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid getting skipped over or ignored, savvy digital… – Continue Reading

Power of TV – ThinkTV

September 7, 2016

TV’s unparalleled reach and strong viewer connection make it the most impactful and efficient advertising medium. TV’s reach (90% of Canadian Adults 18+ every day) TV’s impact (the emotional connection and ad receptivity) TV’s ability to drive demand (and business results) TV’s efficiency as an advertising buy (an ROI 4x digital) Click on the link… – Continue Reading

Page 2 of 3
1 2 3