Catelli Foods Corporation and Olivieri Fresh Pasta Launch Canada-wide Television Advertising Campaigns for 2016
CATELLI FOODS and OLIVIERI PASTA, both mainstays of Canada’s consumer pasta industry, have kicked off 2016 with two impressive television advertising campaigns.
Focusing on a national audience in both English and French, CATELLI FOOD’S “SMART PASTA” campaign begins February 15th and runs for five weeks, through to March 21st. The “SMART VEGGIE PASTA” portion of the flight picks up on April 12th, in a six-week block that ends May 23rd. The buy features airtime in prominent properties such as Master Chef, Modern Family, Ellen, The Dr. Oz Show and the Big Bang Theory. Featured networks include CTV, Global, City TV, Canal Vie, TVA, Slice, OWN, HGTV, W and Food.
OLIVIERI PASTA’S national campaign, featuring their fresh TORTELLINI, GNOCCHI and FETTUCINI pasta brands, begins February 8th, running for four weeks in English Canada. The flights ends March 6th, before picking up again in a pulsing three-week flight that begins March 21st and runs through to April 24th. In addition to featured programming in properties such as House Hunters, The Real Housewives, The Voice, Once, The Amazing Race and Criminal Minds, Clear Media was able to negotiate a coveted spot in the 58th Annual Grammy Awards. Featured networks include CTV, CBC, CityTV, Global, HGTV, W, Slice and OWN. Olivieri resumes another seven-week flight this fall, commencing September 19th and running intermittently through to the last week of November.
Toronto-based Clear Media designed and executed the media buy in its entirety. Specializing in media planning and buying solutions, we excel in formulating well-researched media buys that succeed in conjunction with TV, radio, online, out-of-home and print advertising platforms. Combined with complete creative production that is unrivaled in production value, ClearMedia.tv Inc. provides a complete turn-key solution for all of your advertising needs.
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