Digital Advertising Is Rising in Canada

While TV continues to play a dominant role for marketers in Canada, digital campaigns are increasing in prominence. Marketing budgets in 2016 are flat or down for many advertisers, but spending across the digital ecosystem is on the rise, and campaigns are being used in equal measure for brand-building and performance-based campaigns.

“While marketing budgets in Canada are flat or down for many advertisers this year, spending across the digital ecosystem is on the rise, and campaigns are being used in equal measure for brand-building and performance-based campaigns.”

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Source: Digital Advertising Is Rising in Canada, Requiring More Sophisticated Measures of Success