Integrated Appliances Limited to Air National Television Advertising Campaign featuring

Integrated Appliances Ltd., Canada’s only independent national appliance distributor, is launching their first ever full-scale television advertising campaign, featuring Eurotech Washers and Dryers.  Time.  Money.  Natural Resources.  Today’s world demands maximum conservation.  And now, from one of Europe’s largest appliance manufacturers, comes a new line of conservation-minded washers and dryers.  A line that provides the same money savings and energy & water efficiency Europeans have demanded for years.  With sleek, sophisticated styling.  Stainless steel tanks and tubs.  Quiet operation.  Plus the user-friendly controls your want.  All without depleting the environment – or your pocketbook.

The television advertising agency for this campaign, has recently completed production of 1 x 30-second television commercial, featuring 2 different versions of the creative.  The first features a Home Depot end tag, promoting their free delivery offer in stores in Canada with mail-in rebate until May 2nd, 2005.  The second is a multi-tag version, promoting the washer and dryer line’s availability at Home Depot, and selected Bay and Zellers locations.  The concept for this commercial utilizes a “build-up and reveal” approach, setting up the superior features of the product through sophisticated copy and sleek visuals, and revealing the Eurotech brand name at the very end of the creative. has booked Integrated Appliances Ltd. to broadcast their commercial nationally, coast-to-coast, from April 18th to June 26th, 2005.  This campaign includes placements to air on CBC, Star! and W Network.  Taking advantage of the most influential, informative and entertaining medium ever created is sure to generate even more success for Integrated Appliances Ltd., as they promote this unique and exciting washer and dryer line.