Natural Calm Canada’s 2014 National Television Advertising Campaign is Underway!
Natural Calm Canada, the exclusive Canadian distributor of Natural Calm Magnesium Citrate Powder, has kicked off 2014 with an impressive national television and print advertising campaign.
The television portion of the campaign is currently airing on CHCH, CBC News Network, CBC National Network, HGTV, the Food Network, OMNI and CityTV National. The nationally-televised campaign, airing in prominent properties such as The Bachelor, Breakfast Television, Steven and Chris, CBC’s The National, Income Property, Chopped and House Hunters International, features 964 x 30-second commercial occasions over its ten-week time period, running from February 24th to May 4th, 2014. After a summer hiatus, the campaign will resume again nationally on CityTV from September to November 2014.
The creative produced for the television campaign features two different 30-second commercials, both touting the benefits of Natural Calm magnesium supplementation. While the first commercial directs the viewer to find out more about the product at natural-health stores, or at naturalcalm.ca, the second commercial additionally directs viewers to visit organics4orphans.org, the charity which receives all proceeds from the sale of Natural Calm’s products. In their jingles, the commercials reference “the power of magnesium” as both a special and life-changing supplement.
In addition to commercial occasions, in February the campaign also included a segment featuring Linda Bolton on CityTV Toronto’s “Breakfast Television”. Linda appeared on the show with Jennifer Valentine and Dina Pugliese to discuss the many health benefits of Natural Calm magnesium supplementation, and will appear again for a second segment in the fall of 2014. The segment can be viewed here: http://www.bttoronto.ca/videos/3151167016001/. Also currently in production is a “Tuned In” featurette, hosted by television personality Lucy Zilio, which will air on OMNI once completed.
The television campaign is further bolstered by a print ad campaign running throughout 2014, featuring ads for Natural Calm in the magazine publications “Alive”, “Vitalité Québec”, “Viva” and “le Journal de Montréal”.
Toronto-based ClearMedia.tv Inc. designed and executed the spring media buy for Natural Calm Canada. Specializing in global-calibre creative and efficient commercial production, combined with multiple media planning and buying solutions, ClearMedia.tv Inc. excels in formulating well-researched media buys that succeed in conjunction with TV, radio, online and out-of-home advertising.