NEWSLETTER: FEBRUARY 2018

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Check out what we’ve been up to at Clear Media this month!

IT’S TIME TO CONSIDER CONTENT

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If you’ve found yourself asking the question “what is video content?”, it’s safe to say 1) that you’re probably not alone and 2) that when you get right down to it, the better question to ask may be “what isn’t video content?”

You may also be asking how video content can work for your business or organization. And this is where Clear Media can help.

Video content is really any video that you create to advertise your product, message, brand or business. It comes in many different forms – short form video, v-log, testimonial, product demonstration, corporate video, training video – the list goes on and on. What makes video content most exciting is, unlike creative produced specifically for television broadcast, the sky really is the limit when it comes to what you say and how you say it. And while you’re figuring out the most creative way to get your message out there, you’re also usually in the know about who will end up seeing the final product, because you’re generally creating with a specific use in mind: content for subscribers to your YouTube channel or Facebook page, for example, or visitors to your website, or employees at your next AGM.

Clear Media can walk you through every step of video content production, from beginning thought through to ideal placement of your content once it’s finished. So what are you waiting for? If you’ve got something to say, let your message be heard! Who do you want to speak to? And what would you like to say to them?


CURRENT OFFER: NATIONAL LIFESTYLE TELEVISION CAMPAIGN

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This month’s Media Made Easy (MME) combines national television air time on HGTV, Slice, W Network, Cooking Channel, Food Network, OWNand E! with a complete commercial production. MME’s are a unique turnkey approach to advertising that that defy the traditional-agency model of media buying. These amazing campaigns are being sold on a first-come, first-served basis – don’t miss out on this truly unique opportunity to increase your bottom line.

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CREATIVE CORNER

This month, we’re focusing on video content, so have a look at some of the content that we’ve been working on lately. And then call us to find out how we can help your business or organization create the perfect content for you!

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DID YOU KNOW?

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A Spanish sales house Atresmedia Publicidad, joined forces with Tres14 Research to create the ROIMAP (ROI of multimedia campaigns). This study, covering TV, online, radio, newspaper and outdoor investments for 30 brands, measures the effectiveness of different media in generating brand awareness and profitability. The purpose of the study is to advise clients by simulating the optimal media mix based on a given budget. Click here for full article.


WHY CHOOSE CLEAR MEDIA

We offer full-service expertise, like any agency, but with a difference – we pride ourselves on doing it better and more cost-effectively.

We Offer Two Distinct and Unique Services:

    1. Customized Planning, Buying and Execution
    2. Turn-Key, All-Inclusive “Media Made Easy” (MME) Campaigns 

We will work with you as a strategic partner, helping you connect with your target, enhance your brand, increase your bottom line and grow your business.


WE’RE HIRING

Clear Media.tv is currently hiring! To find out how you can be a valuable part of this dynamic company, click the button below for our current job postings: