Power of TV – ThinkTV
TV’s unparalleled reach and strong viewer connection make it the most impactful and efficient advertising medium.
- TV’s reach (90% of Canadian Adults 18+ every day)
- TV’s impact (the emotional connection and ad receptivity)
- TV’s ability to drive demand (and business results)
- TV’s efficiency as an advertising buy (an ROI 4x digital)
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Source: Power of TV – ThinkTV